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王征.微信公众平台在高校思想政治教育中存在的问题及路径优化[J].重庆邮电大学学报(社会科学版),2017,(4):82-87 本文二维码信息
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微信公众平台在高校思想政治教育中存在的问题及路径优化
The Problem and the Route Optimization of WeChat Public Platform in Colleges and Universities’ Ideological and Political Education
投稿时间:2017-03-30  
DOI: 10.3969/j.issn.1673-8268.2017.04.012
中文关键词:  微信公众平台  思想政治教育  问题  路径  优化
English Keywords:WeChat public platform  ideological and political education  problem  route  optimization
基金项目:重庆市社会科学规划重大项目:加强和改进全市意识形态工作研究(2015ZD02)
作者单位
王征 重庆邮电大学移通学院重庆 401520 
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全文下载次数: 176
中文摘要:
      随着新媒体的飞速发展和技术革新,微信公众平台已经成为高校思想政治教育的重要载体。当前,微信公众平台在高校思想政治教育过程中存在“重建立、轻维护”“重内容、轻形式”“重迎合、轻把控”“重传播、轻教育”等问题。为此,高校应从坚持主流价值、创新工作思维、统筹平台建设、丰富推送内容、开发周边功能等角度出发,以更加鲜活多元的教育理念,构建生动丰富的模块体系,传播主流价值的思想题材,形成互动浸润的教育环境,推动微信公众平台在高校思想政治教育过程中的路径优化。
English Summary:
      WeChat public platform has become an important carrier and effective path in colleges and universities’ ideological and political education work along with the rapid development and technical revolution of new media. This paper aims to solve problems about WeChat public platform in the process of colleges and universities’ ideological and political education at present through the survey and research. The main problems are that WeChat public platform attaches importance to the construction rather than maintenance and laies stress on the form rather than the content. Facing the education,this media platform blindly caters to it instead of controlling the situation as a whole and pays attention to the media transmission other than education thinking. Therefore, colleges and universities should insist on mainstream value, hold rich innovation thinking, plan the public platform construction as a whole, push the perspective of content, development function, update the fresh and diverse education concept, build interesting and informative module system, transmit mainstream thoughts, form interactive infiltration education environment, and promote WeChat public platform in the function of ideological and political education.
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